Privacy policy
Hellava Nutrition Group
Last Updated: April 2026
Hellava (“we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), in order to provide customers with a curated shopping experience. Hellava is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be linked to an individual.
Depending on how you interact with the Services, we may collect or process the following categories of personal information, as permitted by applicable law:
• Contact information, such as name, billing address, shipping address, email address, and phone number
• Transaction information, including products viewed, added to cart, purchased, returned, exchanged, or canceled
• Account information, such as login credentials, preferences, and settings
• Payment information, including payment confirmation and transaction details (payment card data is processed by our payment processors and is not stored by us)
• Communications, including information you provide when contacting customer support
• Device and network information, including IP address, browser type, operating system, device identifiers, and approximate location derived from IP address
• Usage information, including pages viewed, interactions with and navigation of the Services, time spent on pages, clicks, and other browsing behavior
Sources of Personal Information
We may collect personal information from the following sources:
• Directly from you when you use the Services, place an order, create an account, or communicate with us
• Automatically through the Services, including through cookies, pixels, and similar tracking technologies
• From service providers who collect or process information on our behalf
• From advertising, analytics, and marketing partners or other third parties, as permitted by law
Cookies and Tracking Technologies
We and our service providers use cookies, pixels, web beacons, clear gifs, and similar tracking technologies (collectively, “Cookies”) on the Services. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, unique identifiers, and other usage and traffic data.
We use Cookies for purposes including: operating and improving the Services, personalizing your experience, understanding usage patterns and trends, measuring the effectiveness of our marketing and advertising campaigns, serving targeted advertisements, maintaining security, and facilitating analytics.
The Services may use tracking technologies provided by third parties, including but not limited to Google Analytics, Meta Pixel (Facebook), TikTok Pixel, Klaviyo, and similar platforms. These third parties may collect information about your online activity over time and across different websites and services. The information collected by these technologies is subject to the privacy policies of the respective third-party providers.
When you first visit the Services, you may be presented with a cookie consent banner that allows you to accept or manage your cookie preferences. You may update your cookie preferences at any time through the cookie settings link available on our website. Most browsers also allow you to decline cookies or manage cookie preferences through your browser settings. You may also visit http://optout.aboutads.info/ and http://optout.networkadvertising.org/ to learn more about your opt-out options. If you disable or decline non-essential cookies, some features of the Services may not function properly. It is your responsibility to manage your cookie preferences through the mechanisms described above.
How We Use Your Personal Information
We may use personal information for the following purposes:
Provide, Operate, and Improve the Services
To process payments, fulfill orders, arrange shipping, manage accounts, facilitate returns and exchanges, communicate regarding orders or accounts, enable reviews, and personalize your shopping experience.
Marketing and Advertising
To send marketing and promotional communications and to display advertisements for our products and services, including on third-party platforms, based on interactions with the Services, where permitted by law.
Security and Fraud Prevention
To detect, investigate, and prevent fraudulent, illegal, or malicious activity, protect the integrity of the Services, and secure transactions.
Communications
To respond to inquiries, provide customer support, and maintain our relationship with you.
Legal and Compliance
To comply with applicable laws, regulations, and legal processes, and to enforce or defend our rights and policies.
Insights, Analytics, and Business Operations
We may collect, use, process, disclose, and otherwise leverage personal information for our legitimate business and commercial purposes, including but not limited to operating, maintaining, evaluating, improving, developing, and monetizing our products and Services; conducting analytics, research, and data analysis; developing new products, features, and offerings; marketing and advertising activities; supporting business operations, partnerships, growth, and strategy; and for other purposes reasonably related to the operation and expansion of our business, to the extent permitted by applicable law.
Where required by law, individuals may have the right to limit or opt out of certain uses or disclosures of their personal information through available privacy controls, including platform-provided opt-out mechanisms.
How We Disclose Personal Information
We may disclose personal information in the following circumstances:
• With Shopify and other service providers that perform services on our behalf (such as payment processing, analytics, fulfillment, customer support, and cloud storage)
• With advertising networks, social media platforms, and marketing partners to provide advertising and promotional services, including targeted advertising based on your interactions with the Services
• When you direct or consent to the disclosure (for example, through integrations or social features)
• With affiliates or within our corporate group
• In connection with a business transaction such as a merger, acquisition, restructuring, or sale of assets
• With third-party data partners for analytics, enrichment, or other commercial purposes, to the extent permitted by applicable law
• To comply with legal obligations or protect the rights, safety, and security of Hellava, our customers, or others
Third-Party Advertising
We use third-party advertising companies to serve advertisements regarding goods and services that may interest you when you access the Services and other websites or online services. These companies may place or recognize cookies on your browser and use information about your visits to the Services and other websites to serve targeted advertisements. They may also use these technologies, along with information they collect about your online activity, to recognize you across the devices you use.
To learn more about targeted advertising and your opt-out options, you may visit http://optout.aboutads.info/ and http://optout.networkadvertising.org/.
Third-Party Payment Services
The Services may provide functionality allowing you to make payments using a third-party payment service. When you use such a service, your personal information will be collected by that third party and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any third party’s collection, use, or disclosure of your personal information.
Hand Delivered by Founder Data Collection and Media Consent
If you select the Hand Delivered by Founder shipping option, we may collect additional personal information including your government-issued identification, delivery location, and contact details for the purpose of coordinating and securing the delivery. You consent to being filmed or photographed during the delivery interaction for content, promotional, or security purposes unless you opt out in writing prior to the scheduled delivery date. All footage and photographs captured during the delivery are the property of Hellava Nutrition Group LLC and may be used across any media channels at the company's discretion. For full terms governing this shipping option see our Shipping Policy.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information related to your access to and use of the Services in order to provide and improve Shopify’s services. Information submitted through the Services may be shared with Shopify and other third parties located in different countries.
Certain Shopify features may involve Shopify processing personal information independently. In such cases, Shopify is responsible for responding to requests regarding those processing activities. To learn more, visit the Shopify Consumer Privacy Policy.
Third-Party Websites and Links
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. Any information you provide to third-party platforms is governed by their privacy policies.
Sensitive Information
Unless we specifically request it, we ask that you not send us, and you not disclose, any sensitive personal information (such as health or medical information, social security numbers, information related to racial or ethnic origin, political opinions, religion, or criminal background) on or through the Services or otherwise to us. Where you choose to provide such information voluntarily (for example, through customer support communications), you consent to our processing of that information in accordance with this Privacy Policy.
Children’s Data
The Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us to request deletion.
Security and Retention
We use reasonable organizational, technical, and administrative safeguards to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Personal information is retained for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. The criteria used to determine retention periods include: the length of time we have an ongoing relationship with you and provide the Services; whether there is a legal obligation to which we are subject (for example, certain laws require us to retain transaction records for a specified period); and whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation, or regulatory matters.
International Transfers
Your personal information may be transferred to and processed in countries other than where you live, including the United States. By using the Services, you understand that your information may be transferred to countries that may have data protection rules different from those of your country.
Your Rights and Choices
If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out by following the unsubscribe instructions in any such message.
If you no longer wish to receive SMS or text messages from us on a going-forward basis, you may opt out by texting "STOP."
Please see our Messaging Terms and Messaging Privacy Policies below:
Postscript Messaging Terms: https://terms.pscr.pt/legal/shop/mqwysy-5a/terms_of_service
Postscript Messaging Privacy Policy: https://terms.pscr.pt/legal/shop/mqwysy-5a/privacy_policy
Attentive Messaging Terms & Conditions: https://attnl.tv/t/UqJ/r/US
Attentive Messaging Privacy Policy: https://attnl.tv/p/UqJ
We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing from us, we may still send you important administrative or transactional messages, from which you cannot opt out.
If you would like to update personal information that you have provided to us, you may do so through your Account Portal.
If you are a U.S. consumer, please see the section below titled "Additional Information for U.S. Consumers" for further information on your privacy choices.
Additional Information for U.S. Consumers
Pursuant to applicable U.S. state consumer privacy laws, including but not limited to those in California, Colorado, Connecticut, New Jersey, Virginia, and other states with active consumer privacy statutes, we provide the following additional information.
Sale and Sharing of Personal Information
We may sell or share personal information (as those terms are defined under applicable state laws) with third parties, including advertising networks, social media platforms, data analytics providers, and marketing partners. The categories of personal information that may be sold or shared include: identifiers (such as name, email address, and IP address), commercial information (such as transaction and purchase history), internet or network activity information (such as browsing behavior and interactions with the Services), and geolocation data (such as approximate location derived from IP address).
We do not knowingly sell or share personal information of consumers under 16 years of age.
Your Consumer Privacy Rights
Depending on your state of residence, you may have the following rights with respect to your personal information, subject to applicable law:
• Right to Know. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for collection, and the categories of third parties with whom it was shared or to whom it was sold.
• Right to Delete. You may request that we delete your personal information, subject to certain exceptions.
• Right to Correct. You may request that we correct inaccurate personal information.
• Right to Portability. You may request a copy of your personal information in a portable format.
• Right to Opt Out of Sale or Sharing. You may request that we stop selling or sharing your personal information for targeted advertising purposes.
• Right to Non-Discrimination. You have the right not to be discriminated against for exercising your privacy rights.
How to Exercise Your Rights
To exercise any of the rights described above, please contact us at support@hellava.co. We will verify your identity before processing your request, which may require you to provide your name, email address, and relationship with Hellava. We will respond to your request consistent with applicable law. We may decline to honor a request where an exception applies.
If you wish to opt out of the sale or sharing of your personal information for targeted advertising, you may do so by: (1) visiting our Data Sharing Opt-Out Page; (2) emailing support@hellava.co with the subject line “Do Not Sell or Share My Personal Information”; or (3) enabling an opt-out preference signal, such as the Global Privacy Control, in your browser. We will process your request consistent with applicable law. Please note that opt-out requests are specific to the browser or device from which the request is made. If you use multiple browsers or devices, you may need to opt out on each one separately.
We honor opt-out preference signals, including the Global Privacy Control (GPC), as a valid request to opt out of the sale or sharing of personal information for targeted advertising, in accordance with applicable state laws. When we detect a GPC signal from your browser, we will treat it as an opt-out request for that browser and device. For information about how to enable the Global Privacy Control, visit https://globalprivacycontrol.org/.
Authorized Agents
If an authorized agent would like to make a request on your behalf as permitted under applicable law, the agent may contact us at support@hellava.co. We may require proof of the agent’s authorization and may require you to verify your identity directly.
Appeal Process
If we refuse to take action on your request, you may appeal by contacting us at support@hellava.co within a reasonable period after receiving notice of the refusal.
De-Identified Information
Where we maintain or use de-identified information, we will continue to maintain and use it only in a de-identified fashion and will not attempt to re-identify the information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on the Services with an updated “Last Updated” date. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.
Contact
If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:
Email: support@hellava.co
Hellava Nutrition Group
233 Mt Airy Road, Basking Ridge, NJ 07920